The Style Guide

Prima Donna: Beautiful Support, Uncompromising Style

When you have a fuller bust, you quickly learn that a bra can look beautiful on the hanger and still not feel quite right once you put it on. Maybe the cups don't give you enough coverage, the band...

Brand Spotlights

Marie Jo: The Joy of Beautiful Everyday Lingerie

There is a quiet joy in wearing beautiful lingerie, even on days that consist of coffee, emails, errands, and choosing what to cook for dinner. It could be the pretty color, delicate embroidery, a ...

LINGERIE SHOPPING GUIDES

The Most Common Swimwear Mistakes & How to Fix Them

Have you ever worn a swimsuit and thought, This isn’t doing me any favors? Before blaming the swimsuit or your body, take a closer look. Often, it’s not your body shape that is the issue; it's how ...

Swimwear Trends

What to Wear Over Your Swimsuit: Resort Wear That Elevates Your Look

Sun-kissed beaches, the salty ocean breeze, palm-lined boardwalks, and lazy afternoons by the pool all contribute to the enchanting charm of a tropical getaway. But the fun doesn’t stop there. A si...

LINGERIE SHOPPING GUIDES

High-Waisted Bikini vs One-Piece: What’s More Slimming?

High waisted bikinis and one piece swimsuits are both loved for their flattering, shaping effect, but each enhances the body in its own unique way. If you’ve ever wondered, are high waisted bikinis...

LINGERIE SHOPPING GUIDES

How to Look Slim in Swimwear (Without Trying Too Hard)

Let’s be honest—finding swimwear that makes you feel confident the moment you put it on can feel like a small victory. If you’ve ever wondered how to look slim in swimwear, the good news is: it’s l...

LINGERIE SHOPPING GUIDES

Beat Visible Panty Lines (VPL) Without Ditching Your Underwear

Let’s be honest—visible panty lines (VPL) have a way of showing up exactly when you don’t want them to. Whether it’s your favorite body-hugging dress or those perfectly tailored trousers, that fain...

LINGERIE SHOPPING GUIDES

Valentine’s Day Lingerie: A Buyer's Guide for Him (or You!)

Valentine’s Day is around the corner, and if you’re looking to gift something extra special, lingerie is the perfect choice. But before you start scrolling through endless lace and satin, let’s pau...

christmas edition

Under $100 Gift Ideas for the Holidays

The holidays are the perfect excuse to celebrate the joy of giving—especially when you find gifts that feel thoughtful, meaningful, and budget-friendly all at once. You don’t have to overspend or s...

Brand Spotlights

Why Every Woman Deserves a PrimaDonna Bra: Luxury Support for Every Curve

When it comes to lingerie, very few brands can claim a legacy of both style and substance like Prima Donna. Established in 1865, Prima Donna has spent over 150 years redefining what luxury lingerie...

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